My strength is in analytics, numbers and optimisation.
Within the team, I keep tabs on the ongoing campaigns. There is a story told in numbers such as Clickthrough Rate, Conversion Rate and Cost per Lead, which can point us to ways to bring better results to our clients.
Sometimes, the ad is great, but needs to be shown to a different audiences. At other times, the ad is good but running stale and needs to be replaced by a new one. And similarly, there are many other strategies and tactics that I apply to get optimum results in the campaigns we run.
I’m happy to be part of a team where we all get to contribute according to our strength, and get the opportunity to learn and sharpen ourselves at the same time.