I don’t care about award winning campaigns if they don’t bring new customers through the door.
Many agencies have pitched campaigns to me. As a business owner with a background in sales, most of these meetings were frustrating to me. Too much attention for the latest tactics and trends, and too little about my objectives as a client.
Don’t get me wrong: creativity and innovation are important. If they help to get results. But the purpose of marketing campaigns is never to break the boundaries of creativity or innovation. The purpose is to sell.
What do you do when you can’t find any agency to outsource your work to? You learn to do it yourself. You build a team of people who complement each other. That’s how Cheok, Guus and I got started with crystal marketing.
Are you tired of listening to your agency talking about impressions and clicks? I can feel your pain. I’ve been there myself. Give me a call!